Sofia Abrogar
nola
Client _ 2024
Visual identity
Nola was meant to be a pressed juices and wellness shot bar in Marikina City. Its founder asked me to create a visual identity that could position Nola as the go-to wellness brand for young adults beginning their wellness journey.
Unfortunately, Nola was discontinued soon after the initial identity concept and elements were developed. These are published below.
The brief:
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For young adults who are beginning their wellness journeys, Nola is the top-of-mind source for pressed juices, wellness shots, and other wellness products.
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Nola makes health and wellness easy, accessible, and fun – its affordable prices and inclusive atmosphere will address the hesitations of its curious customers.
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Nola makes health more relevant, vibrant, and relatable for those who are not currently interested or knowledgable in the world of wellness.
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Nola's personality is quirky, adventurous, colorful, versatile, and full of personality.
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